top of page

Engine Oil and Gear Lubricant report now available


Motorcycle and UTV oil market research

Clear Lake, Minnesota, USA, April 12, 2020 – The need for consumers to maintain their current motorcycles and ATVs in lieu of buying new ones is rising due to the pandemic. To support this trend G-Force Consulting is pleased to announce the 2020 North American Powersports Oil Market Report. The report is a turn-key business plan for distributors and accessory companies that want to initiate or expand their sales of private labeled oil products in the North American motorcycle, ATV, UTV, PWC and Snowmobile oils markets.

Companies looking to enter this space will be able to launch much faster by relying on insights and data from this report. Special attention is paid to sales opportunities that existing brands have overlooked. Blending and bottling partners ready to begin production are included. Financial and statistical analysis and hands-on experience from technicians and sales reps are incorporated. The report offers “war-gamed” CAGR projections for the years 2020 – 2025, various powersports sales channel approaches, sales and revenue models for an oil program, the compositions, viscosities and oil ratings recommended for each OEM model, what to include in kits, bottle sizes, special tools needed for oil changes on various brands, a listing of petroleum blenders and bottlers in the United States, point of sale tips and marketing strategies with do's and don'ts for each customer base.

OEMs covered in the 2020 North American Powersports Oil Market Report include Arctic Cat, BMW, Can-Am, Club Car, CF Moto, Cub Cadet, Ducati, Harley-Davidson, Honda, Hi-Sun, Indian, Kawasaki, KTM, Kubota, Kymco, Mahindra, Polaris, Sea-Doo, Ski-Doo, Suzuki, TaoTao, Textron, Triumph, Yamaha and more. Oil applications covered include wet and dry sump crank cases, fork oil, chain case, gear case, DCT transmission, final drive, front differential, front hub, rear differential, 2-Stroke and more. Oil ratings defined in the report include: GL-4, GL-5, ILSAC, JASO MA, JASO MA2, JASO MB, API SG, API SH, API SJ, API SK, API SL, API SN and more. Packaging best practices including innovative new ideas for packaging are included. Strengths and weaknesses of various tiered sales channels are defined. The report also includes a wiki that lists some of the best internet resources for information such as oil filter cross references and how-to videos for fluid changes on dozens of models. The report includes comparisons of marketing factors such as SEO, race sponsorship, print and internet advertising etc.

The 2020 North American Powersports Oil Market Report will help manufacturers grow market share in a down economy and increase sales substantially in a strong economy. Special discount pricing is available during the economic downturn.

About G-Force Consulting: G-Force Consulting is the original powersports consulting firm founded in 2005 by industry veteran Gary Gustafson. Mr. Gustafson has served more than 80 clients handling key strategic functions including acquisition due diligence, product regulatory compliance and custom dealer surveys. G-Force Consulting offers the greatest depth and breadth of product and market experience available in the industry today. Email gary@gforceconsulting.com, visit gforceconsulting.com or call 218-209-1388 to learn more.

bottom of page