“What enables the wise sovereign and the good general to strike and conquer, and achieve things beyond the reach of ordinary men, is foreknowledge” Sun-Tzu, The Art of War Data, Analytics and Insight are to business planning what air, fuel and spark are to an engine. Each of these inputs usually informs the other however sometimes the three don't align conveniently and this forces a business decision where one must be trusted more than the others. Here’s a motorcycle industry